Content marketing challenge: Building sales-focused relationships

  • Delivering high-quality content to the material handling industry
  • Reach your target audience with award-winning content
  • Reaching the CNG market with content marketing
  • Award winning content for metal fabrication
Small and medium manufacturing companies are experiencing a blockage in the sales pipeline. The old method of salespeople calling on prospects continues to decline. Prospects are harder to reach because:

• Their workload leaves little time
• The Internet makes it easier to find information, formerly controlled by your sales team.

Several studies confirm the sales process is changing. Salesforce/Pardot now estimates 71.67% of all vendor research starts online with Google, not your salesperson. Huthwaite International tells all of its sales clients 57% of the sales process is completed before any meaningful contact with the sales team occurs (assuming your company made the cut).

Content Marketing connects with prospects

More than ever, lead generation and sales nurturing must come from your company’s online presence. Content marketing can help. Like the old way of sales, in your face, salesy marketing no longer resonates with your customers and prospects. It’s now all about the content. However, that content must inform, entertain and persuade.

The problem is most manufacturers do not have the time. In fact, according to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends study, the top three challenges for companies in delivering quality content marketing were:
1. Lack of time
2. Producing enough content
3. Producing the kind of content that engages

I can help with that. As a writer/content marketing consultant with 24 years of experience in manufacturing and business, I help you achieve your goals. Let's work together to tell your story. Call me today at (715) 370-2222 or email me at Your success is my passion.