CONTENT
THAT MOVES PROSPECTS
TO POSITIVE ACTION

Helping manufacturers is our specialty

Helping manufacturers deliver
clear and actionable messaging

Content Development

Let’s be clear. Your prospects want content they consider valuable. They want content focused on them and their problems. If you understand this and can ratchet down your own corporate ego, but don’t know or have the time to create quality copy, please read on.

Social Media

Social media continues to evolve. Are specific goals in place for using social media? What kind of content do you share? Do you know which platforms perform best to reach your company’s target audiences? If you see value in using social media, but think you could do better, keep reading.

Marketing

Marketing trends change daily. However, the goal  should always remain the same: moving people to take positive action. Ultimately, that positive action improves sales and your company’s bottom line. If you want marketing content that works regardless of the technology used, read on.

Step 1. Planning & Strategy

The process is simple. We learn everything about your company (strengths, weaknesses, goals), develop a plan and recommend a strategy to achieve agreed upon content goals.

Step 2. Content Development

What type of content will deliver maximum prospect engagement? We work with you to develop content for a variety of tools (case study, white paper, social media, video, etc) to generate the most interest

Step 3. Test, Refine & Repeat

What type of content will deliver maximum prospect engagement? We work with you to develop content for a variety of tools (case study, white paper, social media, video, etc) and generate the most interest.

iphone content
Content Developer

Paul Schroeder

Content Developer
Business Development

P James Schroeder

Business Development

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PJ Schroeder

Creative Director
Showman

Paul J Schroeder

Showman/Presenter

A little bit about PSchroeder Marketing Communications

Agility. Responsiveness. Today’s marketplace demands content that positions companies to stand out from competitors. Using a variety of techniques, your prospects receive exactly what they want: value.

With more than 28 years of marketing/writing experience, companies in manufacturing will benefit from these skills. Specifically, I have worked with companies in manufacturing, material handling, metal fabrication and alternative fuels.

Contact us today and learn more!

PSchroeder Marketing Communications in the press

Case studies like Joe Friday

Case studies: Just the facts or tell ’em everything

Case studies. There are two schools of thought on them. One school says to keep case studies short and to the point. After all, the people reading them don’t have the time or don’t like to read a lot of copy (think engineers). Hmm. I know several engineers who are voracious readers so long as the topic interests them. The other school takes an . . .

What our clients say

I have been working with Paul for approximately a year. During that time he has assisted us with several items including blog writing, press releases, video editing and production. His work has always been high quality and completed in a timely manner. I personally find Paul to have critical thinking skills and a perspective to his work that is very refreshing and often not easily found. I would have no issues with recommending Paul and would be more than happy to be contacted regarding his professional work.

Ray
Ray Erbe President Electro Kinectic Technologies

Paul has worked for us on several projects—developing great scripts videos, making our web content stand out from the competition, and writing winning sales letters and putting marketing in line with our sales emphasis. He understands our primary purpose: to generate and convert sales. Plus, he quickly grasps important aspects of our industry, reducing any learning curve. It clearly shows up in his writing and we see the results of his efforts.

Randy
Randy Ruder Vice President - Business Development, ret. Schuette Metals

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