Some companies prefer having internal staff write content. It makes sense. These employees should possess a better understanding of the company. However, they may not have the skills to translate that understanding into effective content. That’s where manufacturers benefit from the consulting model.
Benefits of a consulting relationship
Content consulting provides companies a measured response, taking internal content writers from novice to expert. Furthermore, the consultant provides insight from the marketplace, and then combines it with a focus to the specific industry. A consultant shares the knowledge and experience necessary to get staff up to speed quickly.
The commitment to a consultant model gives manufacturers flexibility. This provides as much (or as little) involvement as needed. If your company wants in-house content marketing but needs help in starting, bringing in a consultant may be the direction to go. Contact us for more information.