There is a right way and a wrong way to approach exhibiting at a trade show. One leads to success . . . the other, not so much.
The press release. It’s an excellent tool to communicate valuable information. The key to writing an effective press release relies on how you answer two questions:
MPD, or miles per dollar, should be the standard for determining a vehicle’s fuel efficiency. After all, all drivers want to know they are getting their money’s worth. That’s MPD.