As we wrap up the week on content marketing, we come to the inevitable question: What are the challenges associated with content marketing. The 2013 B2B Content Marketing Benchmarks-North America survey conducted by the Content Marketing Institute and Marketing Profs sheds light on this question.
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Well, Halloween has come and gone, leaving many kids with tummy aches and based upon what I’ve noticed, parents with less gas in their vehicles. Maybe my age is showing . . . just a little bit, but if I would have asked my parents to haul me around on ...
Is Pinterest the next hot trend? Will Twitter continue to make a resurgence? How will Facebook’s IPO affect its quality?
I used to think that many of my marketing peers were absorbed in pursuing the latest “it.” Perhaps it was avarice, I thought. Maybe they should focus more on emphasizing ...
John Gold of Huthwaite International, says the paradigm for sales experienced a radical change from the traditional sales model. Gold contends that because of social media and the Internet, buyers of goods now hold the cards. Your company’s sales team can no longer control the sales process. You probably know this already, but may not be willing to accept it. Well, the fat lady is singing on the traditional sales process. Get over it and move on to the new reality.
Instead of internal fighting, a company's sales and marketing departments now must work more closely than ever.
That new reality is a partnership between marketing and sales. Nothing new about that, you say?
Is corporate marketing abandoning blogs in favor of these social media?
A recent study from the University of Massachusetts-Dartmouth revealed that blogging by companies on the Inc. 500 declined for the first time. Only 37 percent of companies polled invested in a corporate blog compared to 50 percent in 2010. Similar declines also appeared in the use of message boards, video blogging and podcasts. Other social media including Facebook, LinkedIn, Twitter and YouTube had increases.
I read a headline this morning that read, “Is Rory McIlroy the next Tiger?”
Regardless of your opinion of Mr. Woods and his antics off the golf course, he is still one heck of a golfer. But compared to me, just about everyone is. Sure, Rory McIlroy has talent—no doubt ...
I came across the following article entitle, "Will Direct Response Save Advertising." It makes some excellent points.
The article goes directly to huge problem in the marketing world today. There is a lot of laziness. One company copies the marketing of the other, thinking they know something. Some ...
I spent much of the weekend looking through trade publications in part to learn more about certain industries. However, there was an ulterior motive. I wanted to see what the ads in the trade pubs looked like.
Many in marketing communications have a dim view of print advertising. They ...
I just scanned a report from The Pew Research Center's Internet & American Life Project. The report indicates that roughly 13% of the U.S. population (about 3.9 million) uses Twitter via their cell phones. Doesn’t seem like a big amount. Why then, are many B2B companies allocating more of ...
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