As mentioned in yesterday’s content marketing post, we are in the season of lists. Not to be outdone, I have compiled a list of content marketing information from the recent survey (2013 B2B Content Marketing Benchmarks–North America), conducted by the Content Marketing Institute and ...
Here it is, the Tuesday before Thanksgiving. What are the big marketing challenges occurring in your company? Are you having problems with:
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This is not a condemnation of websites.
Quite the contrary. Nearly every manufacturer needs an online presence to succeed today. The problem: most company websites are underutilized. The approach and commitment to the Internet rests on out-of-date marketing strategies.
What was successful marketing and public relations practice even two years ...
Well, Halloween has come and gone, leaving many kids with tummy aches and based upon what I’ve noticed, parents with less gas in their vehicles. Maybe my age is showing . . . just a little bit, but if I would have asked my parents to haul me around on ...
People habitually looked for something new instead of staying with the tried and true.
While cutting my lawn this evening, I noticed a young woman walking up the street. Nothing unusual about that. Many people walk through our neighborhood. However, this person caught my eye.
It wasn’t so much how she looked as it was the things she wore and how she walked. Around her waist were a number of unique baubles. She made a point of working her hips to make these baubles jiggle vigorously. She also moved her arms and hands in interesting motions. You just don’t see people walking around my neighborhood like that (at least none I’ve ever noticed).
Based upon my years of lawn mowing experience, this woman likely engaged in a new belly dancing exercise regimen. It’s just one the “latest” exercises that people are willing to try in the hope that this will help them reach their weight goals.
If men are from Mars and women from Venus, where are marketing and sales from?
I talked with a sales trainer the other day. While he didn’t come out and directly say it, you easily gather from his comments that the two departments are seldom in the same galaxy.
Good ...
Reports of the economy coming to life are appearing all over. Manufacturing is picking up. Unemployment's going down. It’s getting better, right?
Marketers no longer have money to burn.
Call me a skeptic when it comes to the economic health of our nation, but a new report on a survey conducted by the Association of National Advertisers has tempered my outlook.
In a recent survey of marketing executives, those guys in the C-suite still want spending controlled. And it’s not by a small margin. The survey indicates that 84% of marketing executives polled continue to get the thumbs down when it comes to boosting marketing expenditures. This is up from 77% percent last year.
John Gold of Huthwaite International, says the paradigm for sales experienced a radical change from the traditional sales model. Gold contends that because of social media and the Internet, buyers of goods now hold the cards. Your company’s sales team can no longer control the sales process. You probably know this already, but may not be willing to accept it. Well, the fat lady is singing on the traditional sales process. Get over it and move on to the new reality.
Instead of internal fighting, a company's sales and marketing departments now must work more closely than ever.
That new reality is a partnership between marketing and sales. Nothing new about that, you say?
Make sure your marketing has a laser-focus on generating sales not branding bluster.
OK, I want to clarify what I am about to say. The people on the east coast definitely experience a significant weather event. And for those who suffered loss, my heart goes out to you. The pain you experienced and perhaps continue to endure, cannot be understated. That said the national news media went crazy on something that when it occurs in other parts of the country merits a few minutes to one or two segments on the nightly news. In seeming desperate attempts to justify their reason for being in nasty weather, reporters sought out the best examples they could find of the “horrible” disaster. Unfortunately, what they found (the destruction of a pier, a bridge toppling into a river, floodwaters that actually rose quickly) could not compare to the real disasters of “Katrina” or the earthquakes of San Francisco.
There’s a similar movement happening in marketing. Instead of predicting doom however, B2B marketing “professionals” are hyping the latest trends of brand and social media.
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