I just read an article on BtoB Onlinehow we may be at the beginning of the “golden age” of lead generation. The article stated marketers never had the array of marketing tools now available or the ability to manage the data.
Take control of your company's marketing.
One VP of marketing said, “Buyers have more tools than ever to evaluate products and services, and more are turning to social as part of the due diligence process. Social media offers an opportunity to extend marketing’s reach, optimize the value of existing marketing efforts and increase the return of marketing programs.”
Translation: Marketing has to provide the B2B consumer with a ton of