Social media marketing is both art and science. However, without basic understanding of social media, your company’s marketing efforts in this medium will likely fall flat. Think your social media marketing is missing the mark? Check out these five reasons.
I have a confession to make. I’m a guy and I seldom (translation—only if I have too) look at the instructions when putting something together. I’m a guy, therefore I just know how whether I do or not. And you can get away with that outlook when putting together a ...
We discussed the other day how social media has long passed the day of being a fad. Companies, including those in material handling, metal fabrication and printing have engaged in social media marketing.
However, there are still a large number choosing not to hop on the social media bandwagon. While ...
Social media. Love it? Hate it? Ambivalent? Regardless of your personal feelings, social media is the most dominant non-marketing set of marketing platforms on the planet today.
If your company is not using it . . . or worse, not using it correctly, you are to be among the most ...
There is no “me” in prospect. If there is one reason marketing fails to deliver on its promise of lead generation, sales support and customer retention, it is because companies are to “me” focused. To be sure, every company needs to promote itself. That’s not what we’re discussing here.
In ...
There isn't much to say beyond "He (Jesus) is risen." Wishing you a blessed Easter!
Is your company engaging in “old-fashioned” marketing?
Changes in the workplace have greatly affected a company’s marketing approach, so if your company engages in old-fashioned marketing practices, now is a great time to stop.
Old-fashioned marketing is characterized by an indiscriminate use of tactics like:
BtoB magazine reported worldwide ad spending is set to grow some this year and little more in 2014 according Carat. That’s certainly good news for advertising mediums. It is also a sign of improved economic activity.
But is this really good news?
It is, if your company is on the ...
I enjoy being a marketing professional. It gets me out of bed in the morning with anticipation for another great day. However, as much as I live for marketing communications, I also know there is more to life.
There is beauty . . . even in the mundane. For many—me ...
“But wait! If you call in the next 10 minutes, we’ll send two conveyor systems for the price of one . . . just pay separate shipping and postage.”
No material handling company would (or should) consider an “as seen on TV” marketing strategy to promote their products. It doesn’t ...
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