Integrated Marketing Communications ROI

Make all your marketing communications generate an return-on-investment. Learn how right here.

In defense of content marketing

July 16, 2014 by Leave a comment

An article appearing on the website Mediabistro reported on a study that on the surface appears to say typical readers do not like sponsored content from companies. http://www.mediabistro.com/prnewser/study-how-effective-is-content-marketing-not-very_b95445 The study, conducted by a website Contently.com, revealed that company sponsored articles (where the company contributed to the article or paid ...

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Lies, damn lies and statistics of social media marketing

July 14, 2014 by Leave a comment

Seems content and social media marketing (a tool/vehicle for getting content marketing materials to you) have come under fire recently, which I will discuss today and in a coming post.

Before I continue, you should know I am in favor of any tool (and content marketing along with social media ...

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Compressed natural gas: from trash to treasure

July 3, 2014 by Leave a comment

How would you like your municipality to drive vehicles using a clean-burning fuel, one that costs less, is renewable and requires no fracking? It’s no dream or theory. This fuel is available here, now and at a price sure to make accountants smile from ear to ear. What is it? ...

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Material handling–AGVs and working smarter

July 1, 2014 by Leave a comment

Are you familiar with the saying, “Work smarter, not harder?” I learned it many years ago working for my father during summer break. It was my first venture into material handling. He had several projects for me, so I got to work on the list. The first project: move, restack ...

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Ergonomic material handling solutions for your back and wallet

June 2, 2014 by Leave a comment
Ergonomic material handling solutions for your back and wallet

35 lbs. It doesn’t seem like much. It is approximately the equivalent of four, one-gallon milk jugs (filled) or the weight of hockey’s famous Stanley Cup. Still, 35 lbs of weight is enough to cause an otherwise healthy person involved in material handling to writhe in pain. That’s right, according ...

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How to command the attention of prospects—a metal fabricator’s story

March 21, 2014 by Leave a comment

We live in a world of choices. Cars and trucks? Choose from nearly 20 brands. Metal fabricators? Thomasnet.com identifies 342 metal fabrication companies in Wisconsin alone. While we like having options, too many options often lead to confusion and hesitation. This makes it difficult for good companies to stand out ...

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When marketing isn’t super

February 3, 2014 by Leave a comment

What do you do if you’re not a Seahawks fan (Go Pack!) and you watch the Super Bowl? Well, for most of us, we rely on the commercials to make the game worth watching. Sadly, the game failed to live up to the hype and the commercials . . . ...

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CNG: 40 years after the embargo

October 16, 2013 by Leave a comment

We mark a sad anniversary today. On October 16, 1973, Saudi Arabia and a group of oil-producing countries in the Middle East placed an embargo on the export of crude oil. This embargo caused panic in the stock market, threw the U.S. and other countries into a two-year recession and ...

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CNG vs other alternative fuel options that don’t work

September 23, 2013 by Leave a comment

I’m going expose my bias right away so no one can say I was being deceptive. I am a proponent of compressed natural gas (CNG). CNG offers an inexpensive and environmentally safe fuel alternative to gasoline and diesel. It provides consistent pricing not affected by what happens in the Middle ...

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CNG – overcoming obstacles

September 6, 2013 by Leave a comment

Compressed natural gas or CNG as many refer to it, has the potential to improve the quality of life of every American. This isn’t a bold marketing statement based upon wishful thinking and technology many years from practical application. Quite the contrary. CNG is a technology proven successful in many ...

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