Integrated Marketing Communications ROI

Make all your marketing communications generate an return-on-investment. Learn how right here.

How to command the attention of prospects—a metal fabricator’s story

March 21, 2014 by Leave a comment

We live in a world of choices. Cars and trucks? Choose from nearly 20 brands. Metal fabricators? Thomasnet.com identifies 342 metal fabrication companies in Wisconsin alone. While we like having options, too many options often lead to confusion and hesitation. This makes it difficult for good companies to stand out ...

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When marketing isn’t super

February 3, 2014 by Leave a comment

What do you do if you’re not a Seahawks fan (Go Pack!) and you watch the Super Bowl? Well, for most of us, we rely on the commercials to make the game worth watching. Sadly, the game failed to live up to the hype and the commercials . . . ...

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CNG: 40 years after the embargo

October 16, 2013 by Leave a comment

We mark a sad anniversary today. On October 16, 1973, Saudi Arabia and a group of oil-producing countries in the Middle East placed an embargo on the export of crude oil. This embargo caused panic in the stock market, threw the U.S. and other countries into a two-year recession and ...

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CNG vs other alternative fuel options that don’t work

September 23, 2013 by Leave a comment

I’m going expose my bias right away so no one can say I was being deceptive. I am a proponent of compressed natural gas (CNG). CNG offers an inexpensive and environmentally safe fuel alternative to gasoline and diesel. It provides consistent pricing not affected by what happens in the Middle ...

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CNG – overcoming obstacles

September 6, 2013 by Leave a comment

Compressed natural gas or CNG as many refer to it, has the potential to improve the quality of life of every American. This isn’t a bold marketing statement based upon wishful thinking and technology many years from practical application. Quite the contrary. CNG is a technology proven successful in many ...

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CNG for everyone!

August 29, 2013 by Leave a comment

To the surprise of no one, trouble in the Middle East is threatening to cause price havoc at our gas stations . . . again! However, if it isn’t trouble in some faraway place, it’s “Hurricane Pain-in-my-butt” disrupting the flow of oil from the Gulf.

I want a compressed natural ...

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CNG for the average consumer

August 27, 2013 by Leave a comment

My visit to LaCrosse, Wis to visit an ailing family member also provided an opportunity to explore a growing interest of mine—alternate fuel. Specifically, I’m talking about compressed natural gas (CNG). CNG continues to gain attention around the country for its ability to power commercial vehicles the same as gasoline, ...

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Gas data on news causes frustration

August 25, 2013 by Leave a comment

Few things related to the economy frustrate me more than the use of the Lundberg Survey to interpret gas prices by the news media. The only time this data is used, comes (usually) when fuel prices start climbing. Perhaps it’s because news people present the information from Lundberg as a ...

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Truth, do we really want to hear it?

July 27, 2013 by Leave a comment

What is truth? As a marketing professional, I know people in my profession find ways to accentuate the positive about a product. If we omit something, does that make it a lie? Or if we purposely not share information with harmful ramifications for people other than us, is that lying?

...

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Inbound marketing or lack of great salespeople

June 12, 2013 by Leave a comment

Is inbounding marketing hype? That’s the premise of a recent article in Sales and Marketing Management magazine. The author, Dan McDade, went out of way to tell readers he was not anti inbound marketing but went on to compare usage of inbound as it relates to sales. In other words, ...

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