Integrated Marketing Communications ROI

Make all your marketing communications generate an return-on-investment. Learn how right here.

Five sure-fire ways to lose prospects (and sales)

August 27, 2014 by Leave a comment

We all have little irritants that drive us crazy. Babies crying behind our seats on a cross-country flight. Finger nails on a chalkboard. Someone attempting to drive while texting. Your prospects also have irritants (besides these) that frustrate them and cost you sales.

Prospects, according to a report (2014 B2B ...

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How to lose a prospect without trying (or knowing you did)

August 26, 2014 by Leave a comment

Some disturbing news came across my inbox the other day. This news should send a chill down the spine of every company president relying on their website as a lead generating tool for prospects. Why? It’s highly likely your website is costing you at the very least, prospects and possibly ...

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How to write a case study that grabs your prospect’s attention

August 12, 2014 by Leave a comment

You can search company websites across every industry and find a case study. Ideally, these are sharing information about a product solving a customer's problem. Unfortunately, most case studies lack a critical element.

A case study is designed to explain the journey a customer takes to resolve a problem causing:

...

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Reading and its effect on marketing content

August 10, 2014 by Leave a comment

No one appears to be reading very much anymore. The value of social media use in business is exaggerated. Business moves at such a fast pace; few executives have enough time to do all their work. Decision makers are so busy that the sales cycle starts on the internet and ...

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In defense of content marketing

July 16, 2014 by Leave a comment

An article appearing on the website Mediabistro reported on a study that on the surface appears to say typical readers do not like sponsored content from companies. http://www.mediabistro.com/prnewser/study-how-effective-is-content-marketing-not-very_b95445 The study, conducted by a website Contently.com, revealed that company sponsored articles (where the company contributed to the article or paid ...

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Lies, damn lies and statistics of social media marketing

July 14, 2014 by Leave a comment

Seems content and social media marketing (a tool/vehicle for getting content marketing materials to you) have come under fire recently, which I will discuss today and in a coming post.

Before I continue, you should know I am in favor of any tool (and content marketing along with social media ...

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Compressed natural gas: from trash to treasure

July 3, 2014 by Leave a comment

How would you like your municipality to drive vehicles using a clean-burning fuel, one that costs less, is renewable and requires no fracking? It’s no dream or theory. This fuel is available here, now and at a price sure to make accountants smile from ear to ear. What is it? ...

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Material handling–AGVs and working smarter

July 1, 2014 by Leave a comment

Are you familiar with the saying, “Work smarter, not harder?” I learned it many years ago working for my father during summer break. It was my first venture into material handling. He had several projects for me, so I got to work on the list. The first project: move, restack ...

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Ergonomic material handling solutions for your back and wallet

June 2, 2014 by Leave a comment
Ergonomic material handling solutions for your back and wallet

35 lbs. It doesn’t seem like much. It is approximately the equivalent of four, one-gallon milk jugs (filled) or the weight of hockey’s famous Stanley Cup. Still, 35 lbs of weight is enough to cause an otherwise healthy person involved in material handling to writhe in pain. That’s right, according ...

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How to command the attention of prospects—a metal fabricator’s story

March 21, 2014 by Leave a comment

We live in a world of choices. Cars and trucks? Choose from nearly 20 brands. Metal fabricators? Thomasnet.com identifies 342 metal fabrication companies in Wisconsin alone. While we like having options, too many options often lead to confusion and hesitation. This makes it difficult for good companies to stand out ...

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